1. Captions Services

Captions provide text versions of spoken content in videos, making them accessible to a broader audience.

Types of Captions:

🎬 Closed Captions (CC) – Viewers can turn them on or off. They include dialogue and non-verbal sounds like [laughter] or [music].
🎬 Open Captions – Permanently embedded in the video and cannot be turned off.
🎬 Live Captions – Generated in real-time for live broadcasts, meetings, and events.
🎬 SDH (Subtitles for the Deaf and Hard-of-Hearing) – Includes environmental sounds and speaker identification for accessibility.

Benefits of Captions:

✔ Accessibility – Helps people with hearing impairments understand video content.
✔ SEO & Engagement – Improves search rankings and increases video engagement.
✔ Multilingual Reach – Enables content consumption in multiple languages.
✔ Better Retention – Viewers remember content better when reading along.

Where Captions Are Used?

📌 Movies & TV Shows
📌 Online Videos (YouTube, TikTok, etc.)
📌 Educational & Training Content
📌 Webinars & Virtual Meetings
📌 Social Media Marketing

2. Transcreation Services

Transcreation is more than just translation—it adapts content culturally and creatively for a new audience while maintaining its original intent, tone, and emotional impact.

How Transcreation Works?

🔹 Translation – Converts text from one language to another.
🔹 Localization – Adapts the content to fit cultural nuances and preferences.
🔹 Creative Rewriting – Ensures the message resonates with the target audience emotionally.

When is Transcreation Needed?

📍 Marketing & Advertising – Taglines, slogans, and brand campaigns.
📍 Website & Digital Content – Adjusting UX, product descriptions, and messaging for global markets.
📍 Entertainment & Media – Adapting humor, references, and cultural themes.
📍 E-learning & Training – Customizing materials for different regions.

Examples of Transcreation in Action:

✅ A brand’s tagline, “Just Do It”, may be adapted creatively in another language rather than translated word-for-word.
✅ A humorous ad campaign may need a new script in another language to be culturally relevant.

Benefits of Transcreation:

✔ Maintains Brand Voice – Ensures consistency in global campaigns.
✔ Cultural Sensitivity – Avoids misinterpretation or offense.
✔ Higher Engagement – Messages resonate more effectively with local audiences.
✔ Boosts Global Sales – Increases conversions by making content relatable.

Key Differences: Captions vs. Transcreation

Feature

Purpose

Focus

Process

Best For

Captions 🎬

Making videos accessible

Speech-to-text conversion

Adding subtitles to videos

Media accessibility, SEO, and engagement

Transcreation 🌍

Culturally adapting content for a new audience.

Emotion, tone, and cultural meaning

Creative rewriting of content

Marketing, branding, and advertising